I’ve often purchased products online, either because it was
easy or simply the online store offered exactly what I was looking for at the
right price. However, when it comes to fresh food, like fruit and vegetables,
I’m a little reluctant. Why? Maybe it’s because I’m not sure exactly the
quality I’ll get.
CQUniversity’s researcher David Harris has some theories
he’s testing in an online survey. David says when people buy fruit they tend to
pick it up and have a good look, before making a decision. So, if online fruit
and veges are pictured in someone’s hands, are we more likely to buy? Is it
possible to deduce the weight, texture and hardness (or softness) of a product
viewed in a photo? Does the colour of the packaging play a part in your
decision? These are the sorts of questions David asks in the survey.
The survey offers the chance for people to have their say
about the ‘last frontier’ of online shopping, buying fresh produce. I would
encourage anyone interested in this topic to take part in the survey. You can
contact David via d.p.harris@cqu.edu.au
or go direct to the online survey http://cqu.products.questionpro.com/.
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| Researcher David Harris |
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